Digital Marketing and SEO - Syllabus

Introduction to Digital Marketing and SEO, Domain Name and Hosting

  • What is marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • What is SEO ?

Domain name and hosting

  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress

 

Search Engine Optimization

Introduction to Search Engines

  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird & Pigeon
  • Latest Updates in Google

 

Search Engine Optimization

Off page Optimization

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

 

Search Engine Optimization

Local SEO

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Penguin Recover Process
  • Symptoms of Penalty
  • Analyze which update hit the Site
  • Compare the Before/After data
  • Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • DisAvow Tool

 

 

 

Search Engine Optimization

SEO Reporting

  • Website Position Analysis
  • Website Monthly Reports
  • Keyword Research and Competition
  • Google Analytics

 Introduction to Keyword Research

  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords List
  • Google Adwords

 

Search Engine Optimization

Onpage Optimization

  • Introduction to Onpage
  • What is Webmaster Tools
  • Onpage Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Sitemaps Generation
  • Using Robot.txt in Site
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets

 

 

 

Social Media Marketing

  • Insights
  • Facebook Marketing
  • What is Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats

 

 

Google Adsense , YouTube and Email Marketing

Youtube

  • Upload the first video
  • How to optimize the video
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • Annotations and Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Studio
  • YouTube Analytics

 

Email Marketing

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter
  • Design a Newsletter
  • Reports
  • Marketing Automation

 

What is Google AdSense

  • How it Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Website ideas for online earning
  • Finding a Proper Niche
  • Types of AdSense Account
  • AdSense Interface Tour
  • Create your First Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Custom Channels
  • Ads limits in a page
  • Adding code in site / using plugin
  • Blocking Ads
  • AdSense Optimization Tips

Additional Contents:

  • Earn from Facebook
  • Online Reputation Management
  • Inbound Marketing and Content Generation
  • Getting started as freelancer